Permanent Makeup: Initial Bookings and Follow-Up in BotMarketing

A client selects a brow touch-up even though the original work was done elsewhere. Another assumes every later appointment is included in the initial price. An available calendar slot cannot resolve either question: the artist must first agree the appropriate service and its terms.

BotMarketing can present services, receive enquiries, handle time requests and send an agreed message. For permanent makeup, distinguish the initial appointment, a later review and any touch-up. The practitioner decides whether additional work is appropriate and when; an automated invitation does not make that decision.

Give initial appointments and follow-up different terms

Brows, lip colour and eyeliner need clear descriptions, inclusions and booking conditions. Avoid a single “any permanent makeup” card when price, duration and review requirements differ. Previous work by another artist also needs review before choosing an appointment format.

Explain what the initial fee covers, whether a later review is included and how touch-ups are priced. For example, Agent Permanent lists touch-ups as separately charged. That is one studio’s policy; state your own terms clearly rather than adopting another studio’s timing or outcome claims.

An illustrative initial-appointment card

These are example catalogue settings, not recommended prices or procedure durations:

• Name: “Initial appointment: permanent brows”.
• Reserved time: 150 minutes, subject to the artist checking that the format fits the enquiry.
• Price: $400 for the agreed initial service. This example includes one later review; a touch-up is quoted and charged separately if agreed.
• Before confirmation: artist review, clarification of previous work and acceptance of booking terms. Required checks and consent follow the studio’s approved process.
• Enquiry information: desired area, whether previous permanent makeup exists, which artist performed it, availability and preferred contact route.

Use the approved protected process for screening forms, documents and images needed for professional review. Do not ask clients to list conditions or medicines in an ordinary booking comment.

An illustrative follow-up review card

• Name: “Follow-up review after the initial appointment”.
• Time and price: 20 minutes, $0 for clients whose accepted initial-service terms include this review.
• Booking basis: the artist has agreed the need and timing of the review; the client provides the original appointment date and artist’s name.
• Included: practitioner assessment and discussion of the next step. This short format does not automatically include performing a touch-up or paying for one.

A card description is not an eligibility check. Staff must verify the original agreement before confirming. A new client with another artist’s work starts with an enquiry; JN Permanent Makeup also requires such work to be considered separately before booking.

Check the gallery against the service being offered

Make clear whether an image was taken immediately after the procedure or at a later review, and whether it represents one or several appointments. Do not present those stages as interchangeable. Publish only authorised images, without filters or editing that change colour or skin appearance. A portfolio shows the artist’s work; it cannot guarantee an identical outcome for every client.

• Check the artist, publication permission, result stage and caption for each photograph.
• Match the image to the area and service on the card; remove work the artist no longer offers.
• Reconcile the initial fee, included review and separate touch-up terms wherever clients choose the service.
• Repeat the check when the artist, service inclusions or price changes; caption new photographs clearly.

Procedure consent and permission to publish photographs are separate decisions. Images collected for assessment and detailed practitioner records do not become public portfolio material or general staff notes.

Run the booking and follow-up route in BotMarketing

Check subscription features and staff permissions first. Configure one brow-service route and test it as a client before expanding it.

1. Create separate services. In the catalogue, select a service category and fill in the name, description, price, duration and gallery using the examples above. These services do not need goods stock or a shopping basket. A card price covers its defined format; it does not calculate a quote for work over another artist’s pigment.
2. Receive the initial enquiry. The client contacts staff through the bot or Mini App: “I would like to discuss permanent brows. My previous work was done elsewhere; weekdays suit me.” Staff receive a notification, find the message in customer requests and clarify administrative details. The artist then determines the appropriate route. Receiving a message does not approve someone for the procedure.
3. Use shared availability for the artist. Enable booking for the bot and relevant services and attach an active schedule. For example, use one category schedule for initial appointments and reviews, without separate higher-priority item schedules. Check other schedules, outside bookings and preparation/reset time manually.
4. Review the time request. After agreement, the client selects a service and slot in the Mini App. A review comment only needs the initial appointment date and artist’s name. BotMarketing creates a linked order and a Requested reservation, with the comment in both. In Reservations, staff verify the format, duration, price terms and artist’s decision before confirming. A public card does not hide the free review from other clients; resolve unapproved requests and cancel them when appropriate.
5. Record the next-contact agreement. After the appointment, add a minimal internal order note: who will contact the client, when and through which agreed channel. Keep procedure details and health information in the approved record system. The artist decides the next step; another order does not establish that a touch-up is needed.
6. Send the agreed message. Reply manually or create a Once reminder for the agreed date and time in the company’s time zone, selecting the client’s specific private chat. Do not target all customers. This schedules a message; it does not count down from the procedure or assess readiness for a touch-up. Staff must manually amend or pause it when the agreed contact changes or the client declines.

Requested reservations already occupy time in their schedule, so resolve them promptly. Staff reconcile included reviews, deposits and separate touch-up fees against the agreement. A payment link does not confirm that funds have been received.

Use follow-up messages that leave the decision open

These examples concern appointment administration. Dates are illustrative; the practitioner sets the appropriate contact date rather than a universal template.

We have received your initial-appointment request. The artist will review it and confirm an appropriate format; your chosen time is currently requested. If another practitioner did the previous work, we will agree a consultation first. Please do not send health information in this chat.

As agreed, we are contacting you on 10 November. If you would like to discuss the next step, reply here and the artist will arrange a review. This message does not mean a touch-up has been scheduled or is required.

We have received your request to move the review from 17 to 19 November at 15:00 UTC. Your appointment remains on the original date until you reply. Please confirm the new time; staff will then update and reconfirm the reservation and amend the agreed reminder.

Get agreement before changing the reservation. Route aftercare and post-procedure concerns through the studio’s practitioner-led process; a bot should not assess an image or automatically clear someone for another procedure. The esthetician follow-up guide also covers agreed reminders.

Test four cases: an initial booking, a free-review request without verified eligibility, work performed by another artist and a client declining further contact. Staff should be able to locate the enquiry and identify what needs checking before confirmation in each case.