Automatic messages in BotMarketing.pro: why they matter and how to use them well

Automatic messages are one of the most powerful tools in BotMarketing.pro. They help an entrepreneur systematically maintain contact with the audience, increase conversions, stimulate repeat sales, and bring back people who have not been active for a long time.

Unlike one-time broadcasts, automatic messages work automatically, reacting to user behavior or membership in a specific group. A well-built automatic message strategy increases LTV, retention, and business load without extra manual work.

But balance is important: too much activity can make part of the audience block the bot. So the goal is not the number of messages, but their relevance and value.

What automatic messages provide

Customer retention

Most customers leave not because they disliked the business, but because there was no convenient contact. Automatic messages let you gently remind people about yourself and bring users back.

Higher sales

A timely offer, such as a discount, a new menu, or an open time slot with a specialist, increases the chance of purchase.

Growing engagement

Regular precise touches increase trust and turn random visitors into repeat customers.

Time savings

Once scenarios are configured, the entrepreneur gets a fully automatic communication system.

Recipient options for automatic messages

Automatic messages in BotMarketing.pro let you choose exactly who should receive a message. This makes communication precise, personalized, and effective.

There are three recipient categories:

1. Specific customers
2. By channel type
3. By cohorts or segments, the most important tool for thoughtful communication

Automatic messages by cohorts: the basis of smart communication

Cohorts are audience segments formed by user behavior. Working with cohorts is the key to effective marketing: you are not "shooting at the whole field", but sending messages to those for whom they are relevant right now.

"Leads" segments

Leads are users who showed interest but have not bought anything yet.

Active leads (active in the last 30 days)
Useful for them: offers to try a service, answers to common questions, light touches such as "Ready to book?"

New leads (last 7 days)
Ideal for welcome messages, explaining advantages, and a small bonus for the first action.

Warm leads (8–30 days)
Reminders and motivation for the first order fit naturally here.

Inactive leads (>30 days)
Use reactivation scenarios: a useful tip, an offer, or a short message "Are you still interested?"

Sleeping leads (>90 days without messages)
Here it is important not to pressure people, but to wake interest gently: updates, new services, or an invitation to return.

"Customers" segments

These users have already bought, so the chance of repeat sales is higher if you remind them about yourself.

Customers (at least one order)
Automatic messages: thank you, offer of an additional service, reminder about the next visit.

Repeat customers (2+ orders)
This is the core of your business. Personal offers, exclusive promotions, and early access to new products work well for them.

Active customers (wrote in the last 30 days, but did not buy)
Automation can help move the order forward: ask whether they need help, offer a consultation, or show a useful deal.

New customers (order in the last 7 days)
You can build a post-purchase chain: "How did everything go?", offer a related service, or invite them to the loyalty program.

Recent customers (8–30 days after order)
Good for repeat touches: time to refresh manicure, a new dish collection, or an open slot with a specialist.

Sleeping customers (two levels: 30 days without an order and 90 days without messages)
Careful reactivation scenarios: updates, useful recommendations, "We miss you" plus a soft return trigger.

Abandoned carts (last 30 days)
A classic conversion tool: reminder about an unfinished order, clarification of the reason, or offer of help.

Loyalty program participants

Loyalty participants
You can remind them about accumulated points, new rewards, or progress.

Not participating in loyalty
A good opportunity to explain the program and invite them to join.

Received a reward
You can stimulate new purchase cycles by mentioning achievements or new rewards.

Automatic messages by channel type

Automatic messages can be sent not only to customers' private chats, but also to groups, supergroups, and channels.

This is convenient for informing the whole audience, publishing news, regular reminders, or menu and service updates. Broadcasts can work across the full user base when a large announcement is needed.

Messages for specific customers

This option is used when you need to clarify details, send personal information, confirm something, or agree on order details. It is precise individual communication.

How not to overdo it: safe and effective frequency

Remember: if there are too many messages, especially irrelevant ones, customers start blocking the bot.

Recommendations:

1. Segment — do not send one message to the whole base.
2. Reduce frequency — 1–2 touches per week are enough for most niches.
3. Consider relevance — the message must solve a customer task, not "just remind".
4. Test and analyze — watch reactions, replies, and unsubscribes.

Result: automatic messages are the basis of systematic marketing

Automatic messages let you build constant, precise, and unobtrusive communication with the audience. Correct use of segments and cohorts makes messages relevant, useful, and timely.

This is what supports repeat sales growth, higher LTV, better retention, and lower workload for the entrepreneur.

Automation works for you, but it is still important to speak to the customer as if you were writing personally.